was commissioned by Mouchel Essex, to advise on the patronage
response to improving the bus service between Canvey Island and
Basildon, in south Essex. The analysis from the four-week desktop
study built on the work conducted by Mouchel Essex as part of
the South Essex Multimodal study (SEMMS), which provided information
on the existing bus service and proposed improvements.
SEMMS was established to implement a number of improvements that
were identified in the Essex Local Transport Plan (LTP) and to investigate
issues arising from the Canvey Integrated Transport Plan. The limited
access to Canvey Island and its influence on the potential for regeneration
were identified by the LTP as key problems to be resolved in accordance
with funding constraints.
The aims of SEMMS include improving the quality
and reliability of access to Canvey Island, and the operation of
passenger transport. Specific attention to the links between Canvey
and Basildon town centre and industrial area was required.
The component of the study for which Minnerva
had particular responsibility was to assess the options for improving
the bus service between Canvey Island and Basildon town centre.
It was required to provide an indication of the feasibility of the
proposed improvements, and the patronage response to each. The analysis
was undertaken through the development and application of a mode-choice
model, following a desktop review of available data.