Minnerva provided Mouchel
Essex with project support to the Basildon Industrial Area Survey
- BIAS. This was an employer based travel survey aimed at identifying
and understanding the travel behaviour of the people working on
the Basildon Industrial Estate. This covers a very large area just
south of the A127 and north of Basildon Town centre, and one that
suffers from traffic problems throughout most of the working day.
An objective of the study was to see if there was any likelihood
of encouraging modal shift away from car in the working population
for the journey-to-work to help easy these problems
The project was divided into two Phases:
saw the construction of an inventory of the more than 1000 commercial,
manufacturing and retail businesses on the estate. This was required
as there was no clear understanding of the employer base operating
from the Estate, and a sampling frame was needed from which a
representative sample of employee’s, by company type, could
Phase II saw the selection of a representative
sample of these businesses, and a self-completing travel survey
questionnaire was issued to all their staff. This explored travel
behaviour, which included identifying the points in the network
where congestion was encountered on the way to and from work.
Minnerva designed the
questionnaires for both phases of the survey.
Further, it developed
and produced the software
used for data input which also geocoded and manipulated
the data to provide an ‘analysis-ready’ high quality
data set used for the subsequent analysis.
Other survey design projects that Minnerva
have been involved in include the Travel
Diaries project for Essex County Council/Mouchel Essex.